7

Program Quality Indicator Area: Recruitment

Quality Indicator 7.1 Effective Combinations of Recruitment Strategies Description
Recruitment to literacy programs is facilitated by using a combination of strategies. This activity engages learners in identifying strategies they believe will effectively recruit students to their programs. Following are the steps for leading learners to this outline.

Estimated time
45 minutes

Effective environment
The physical environment should be comfortable and well lit, with movable chairs and tables.

Limitations
Learners will need to have knowledge of their learner market.

Evidence of effectiveness
Learners will have more success in recruiting students to their programs.

Required materials
Flip chart

Classroom arrangement
Circular or small rectangular tables with four to five chairs placed around each

Source
Adapted from Bingman et al. 1990, p. 9

Cross reference
3.1

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Quality Indicator 7.1 Recruitment to Small Group Literacy Description
This activity focuses on strategies for moving learners from one-to-one tutoring to small group learning. The steps for recruiting interest in small group learning follow:

Estimated time
45 minutes

Effective environment
The physical environment should be spacious with movable chairs and tables, comfortable furniture, and good lighting.

Limitations
The program coordinator will need to have veteran participants interact with the new learners and recruit them to small group literacy.

Evidence of effectiveness
Learners will be enthusiastic about small group literacy and will participate in such programs.

Required materials
Flip chart

Classroom arrangement
Chairs could be arranged in a u-shape, circle, or semicircle to accommodate discussion.

Source
Adapted from Fretz 1993, p. 5

Cross reference
None

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Quality Indicator 7.1 Tutor/Student and Student/Student Teams Visit Neighborhoods to Recruit New Learners Description
In St. John's, Newfoundland, Canada, staff, tutors, and students decided to research why women from the local community had quit attending literacy classes. They agreed to form teams and set out into the local neighborhoods, going door to door to distribute materials and information about the program.

Before setting out on this venture, staff and students worked on a brochure that described their program from the students' viewpoint. They gathered bits of information from other students on their feelings about the program and how they felt their lives had improved since they began attending classes at the center. From this information, they created materials about the program that they believed reflected the opinions and feelings of the students who attended, including anecdotes and quotes in the students' own words. Location, types of classes, and their meeting times were included as well.

Pairs of students and/or tutors and students set out for local neighborhoods to talk with people and distribute information about the program. They also informally gathered information about the community, such as types of programs the people were interested in, convenient times and locations for classes, etc. This type of information helped to give the program a better understanding of the community's needs.

Estimated time
One day a week; 1-2 hours

Effective environment
Warm, informal, caring, supportive, informational

Limitations
Many tutors and students may not feel comfortable doing this; requires time commitment.

Evidence of effectiveness
Enrollment and involvement from local community increases.

Required materials
Tutors and students willing to donate time to do this; information about the program to leave with people

Classroom arrangement
Not applicable

Recommended plan for adapting the idea to Ohio
Tutor/student or student/student pairs should stay within neighborhoods with which they are familiar.

Source
Adapted from Ennis 1994, pp. 72-83

Cross reference
3.1

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Quality Indicator 7.1 Using the Media to Increase Public Awareness of Educational Opportunities Description
This activity focuses on ways to promote adult education programs and recruit program participants. The following steps describe the use of media as a means of recruitment.

Estimated time
35 minutes

Effective environment
The physical environment should be well lit for reading telephone books/directories and contain at least two telephones.

Limitations
Learners should have telephone and communication skills.

Evidence of effectiveness
Learners will maintain contact with the public relations directors of agencies and news sources to ensure that information about adult education programs is promoted.

Required materials
Telephone books, agency directories

Classroom arrangement
Chairs should be arranged around two rectangular tables.

Source
Adapted from Greater Pittsburgh Literacy Council 1994, p. 6

Cross reference
3.1

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