Benefits of Strategic Planning
An organization may engage in strategic planning for a variety of reasons: to clarify direction, identify a common vision, solve problems, and/or achieve goals. Planning allows agencies to:
Keep pace with changing client needs, funding, and program priorities.
Better understand their markets, thus improving the financial stability of their programs.
Enhance funding levels and increase legitimacy with corporate and government funders.
Improve communication, facilitate program coordination, and increase corporate involvement.
Reduce internal and external uncertainty and to augment the capacity of executive directors to hold others in the organization accountable.
Enhance the ability of managers to control resources critical to organizational survival.
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