Founded in July 1995 by David Talbot, Salon has been called "intriguing and intelligent" (Washington Post), "truly compelling" (Time) and "smart and provocative" (Forbes). Salon.com has been featured on ABC, CBS, NBC, PBS, NPR, CNN, MSNBC, CNBC, "Good Morning America," "Morning Edition," "Talk of the Nation," "Crossfire," the Wall Street Journal, the Washington Post, the New York Times, the Los Angeles Times, the Boston Globe, Time, Newsweek and other major media.

Salon has attracted a wide variety of advertisers. Premier advertisers include Visa, American Express, Sony, IBM, HBO and many others.